Parades are often used to celebrate wins and commemorate holidays, spreading cheers and excitement for all onlookers. The latest parade to hit Oakland was no different. The ‘Black Joy’ parade featured cultural diversity and highlighted the beauty of the black community.
Founded by Elisha Greenwell, the inaugural event aimed to provide the community of black community of Oakland with a culturally rich and diverse, enjoyable time. The ‘Black Joy Parade’ is officailly descirbed as “a hyper-positive procession showcasing the undeniable energy, creativity and excellence of the African American community and its influence on cultures past, present and future.”
In true parade fashion, the ‘Black Joy’ parade featured a variety of live entertainment. The procession included several Black dance troups and a New Orleans style second line. Faith-based choirs, Black Greek letter organizations, Black motorcycle crews, the famous Skraper Bikes and more were all involved in promoting the joyous vibes.
Eight blocks in Oakland were closed off for the event which transformed from an average parade into a fun-filled street festival and fair with performances and vendors.
Grammy nominated Hip-Hop artist Jidenna also used his talents to celebrate black joy, creativity and excellence. SOL Development, The Seshen, spoken word poets and others also took to the stage. The lively processional and talent filled main-stage were not the features to keep attendees busy.
The ‘Black Joy’ parade also hosted Black-owned arts and crafts vendors, a kids skateboarding contest, a walk-up dominos tournament and Black Vines, a Black-owned wine collective.