Pepsi and Beyonce have BIG plans for this year’s Super Bowl Halftime Show and starting tomorrow, December 29th, they’re giving you a chance to be a part of all of the action!
In an official statement made earlier today, Pepsi stated beginning Saturday, December 29, they will take over Times Square with digital billboards calling fans to submit their photos. Fans who visit www.pepsi.com/halftime will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking. Hundreds of photos uploaded at www.Pepsi.com/halftime with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyonce to the world’s biggest stage. The show will air on CBS on February 3, 2013.
But that’s not all! If you submit your photos by January 11th you could be one of 50 people selected for a special on-field experience during Bey’s performance. The lucky 50 will be able to bring 1 friend, participate in dress rehearsals the week leading up to the performance and be a part of the Super Bowl XLVII Halftime Show Dance Team.
“Pepsi is bringing to life its ‘Live for Now’ mindset which places fans at the center of this experience,” said Angelique Krembs , vice president of marketing, Pepsi. “Pepsi is looking for new ways to involve fans in the Halftime Show experience, and ‘live’ it like never before. And this is just the beginning. Only Pepsi could offer these amazing experiences, and we are proud to be able to work with our partners at the NFL, CBS and with Beyonce in this unique and creative manner.”
An additional 50 fans and their guests, New Orleans residents and their guests, will also be picked for all of the Super Bowl fan events as well. Photo submissions for #PepsiHalftime will end on January 19th. For official rules and information, fans can visit www.pepsi.com/halftime. The “NFL Entities” (as defined in the official rules) have not offered or sponsored the sweepstakes in any way.
Photo Credit – PR Newswire