Popular beauty and hair products company Carol’s Daughter has just made a big stride in the field of women empowerment. The successful brand has just launched a brand new website #BORNandMADE. Carol’s Daughter teamed up with I AM THAT GIRL for the new campaign and has this mission statement in the very beginning of the site:
THIS IS NOT JUST ANOTHER CAMPAIGN. IT’S A COMMITMENT.
Carol’s Daughter was #BORNandMADE to celebrate your beauty! Now we’ve teamed up with I AM THAT GIRL, who inspires girls to know their self worth. Together we are empowering women all over the world to be who they are truly BORNandMADE to be – not who others think they’re “supposed” to be!
CELEBRATE WHO YOU ARE
Upon visiting the website, viewers are encouraged to answer 3 easy questions about “who you are” as part of their #BORNandMAKE campaign. After answering the questions and uploading a photo, a unique image is created that includes your information and your picture, officially making you #BORNandMADE.
See some examples below and be sure to head over to www.bornandmade.com to get involved!