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Barbie’s Getting A New Look & A New Job – As A Game Developer

By Posted on 0 1 m read

A game developer Barbie doll is coming this year!

That’s right, the toy’s company Mattel has announced the latest Barbie dolls and one of them is a game developer. The Game Developer Barbie doll, as it’s being called, will arrive in stores this summer. The doll showcases a red-haired woman with headphones, glasses, and a laptop. Other styles will come in a form of a Spy Squad, Fashionistas, a President and a Vice President.

This all comes shortly after a IGDA study that showed the percentage of female game developers has doubled since 2009, women only make up 22 percent of the industry workforce. In Hollywood itself, a recent study reported on by The New York Times found that women made up just 9 percent of the directors of Hollywood’s 250 biggest domestic movies in 2015.

Great job Matel!



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