HBCU Direct L.L.C., a marketing collective specializing in HBCU relations, has formed a partnership with ASPiRE, the television network from Magic Johnson Enterprises; former NBA superstar Tracy “T-Mac” McGrady; and rapper 2Chainz, to build awareness of HBCUs and increase enrollment. The initiative will kick off this September with a 20-campus Hoops-N-Hip Hop® Tour reaching over 100,000 black college students.
“The partnership provides a huge opportunity to use our voices to support the efforts of the nation’s 105 HBCUs to build awareness and attract talent,” said seven-time NBA All-Star Tracy McGrady. “HBCUs are a cornerstone of our community, having graduated some of the most notable African Americans across the spectrum, including medicine, technology, the arts, sports, and beyond. With more African Americans entering college today than ever before, it is imperative that we do all we can to support HBCUs as they continue to provide a high-quality education.”
ASPiRE’s primary goal is to deliver enlightening, entertaining, and positive programming to African Americans, including live and encore HBCU football and basketball games featuring member schools of the CIAA and SIAC conferences.
“Through this unique collaboration, ASPiRE will continue to capture the positive lifestyle on HBCU campuses and present the authentic and aspirational images from the HBCU experience to our viewing audience,” said ASPiRE Senior Director of Business Affairs and Development, Melissa Ingram. “Providing positive programming for African Americans is at the core of who we are, and this partnership is an extension of that mission.”