CoverGirl has stars such as Issa Rae and Ayesha Curry on their brand roster and the brand continues to highlight diverse representations of beauty with their chosen models. Amy Deanna becomes the first model with the skin condition vitiligo to model for the brand.
The commercial launched with CoverGirl’s #IAmWhatIMakeUp campaign, which pushes for a more accepting and welcoming beauty industry. Celebrating the power to be who you are and who you want to be, CoverGirl continues to prove “Why try to blend in when you can choose to stand out?” says Deanna during the commercial.
Vitiligo is a skin condition that causes skin to develop patches, lighter in color than a majority of the skin. Popular runway and fashion model Winnie Harlow also has this disease.
“The fashion and beauty industry sometimes feels like a private party that only a select few get invited to,” says Deanna during an interview with PEOPLE.
It’s very ‘you can’t sit with us.’ To me, that is not progressive. We have to be more inclusive. Diversity is important. Representation is important. Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes. That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.”
Watch her CoverGirl commercial below.