We are all gearing up to watch Ava DuVernay’s A Wrinkle In Time and Color of Change and AMC Theatres are working together to make sure that underprivileged kids get a chance to screen the movie for free. Color of Change is a nonprofit civil rights advocacy organization and according to Variety magazine, the free ticket will be offered through their “Give a Child the Universe” initiative.
The “Give a Child the Universe” initiative encouraged both individuals and groups to purchase and donate tickets to the movie. With the donation, Color of Change will give tickets away to partners, schools and other community organizations for showings and their local AMC theatre.
“Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen,” Color of Change Executive Director Rashad Robinson said, according to Variety. “From Selma to now A Wrinkle In Time, Ava DuVernay has set out to change the rules in Hollywood for people of color and women.
“By casting a black teenage actress Storm Reid as the heroine at the center of this story, the filmmakers, and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world,” Robinson added. “We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film.”
The A Wrinkle in Time challenge is taking over social media just like the Black Panther Challenge. People will be buying out theaters soon, and we can not wait for our little boys and girls to see themselves in a positive light on the screen once again!