About 1.3 million people in America are legally blind, as surprising as that may sound. Yesterday (7/11), Allergan, a global leader in eye care for nearly 70 years, launched an exciting new online awareness campaign called #EyePic. #EyePic is part of the See America initiative: program designed to fight preventable blindness and visual impairment in the United States. With the power of social media, #EyePic plans to broaden awareness of preventable blindness, promote discussion around eye health and ultimately encourage all Americans to visit their eye doctors for comprehensive eye exams. Allergan has partnered up with television star Milo Ventimiglia, professional football player Victor Cruz and actress Alexandra Daddario for the campaign.
For every #EyePic posted, See America will donate $10 to the American Foundation for the Blind, a national non-profit founded in 1921 to better the quality of life for Americans already suffering with vision loss. Sadly, not all blindness is preventable and by supporting the American Foundation for the Blind’s vital programs and services, Allergan is helping to create a comfortable society for Americans with visual impairments.
“We’re launching #EyePic on social media to spread the word about preventable blindness, in a forum where people can easily join the fight. With the help of Milo, Victor, Alexandra and the many Americans who will be posting their own #EyePic, we will encourage proactive eye care and communicate important facts about preventable blindness in America.” – Jag Dosanjh, SVP of US Eye Care at Allergan
To get involved all you have to do is follow three easy steps:
- Post a picture of your eyes
- Add #EyePic
- Tag two friends to do the same
To watch the videos and learn more about #EyePic, visit www.SeeAmerica.vision
Who wants to play?! #EYEPIC