Aja Naoimi King, a rising actress in television and film joins the L’Oréal Paris family as their newest celebrity correspondant. King who currently stars in ABC’s ‘How To Get Away With Murder’ will lead digital, print and television advertising campaigns for not only cosmetics but also hair and skincare.
King, excited about her new career move with L’Oréal has her mom to thank for her love of beauty and cosmetics and can remember watching her mother’s beauty routine in her youth.
“Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her. Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did,” says King.
King’s first campaign will be for True Match Lumi Glow, a new collection that aims to create an effortless glow for consumers, including glow boosting drops, and bronzers. Aja Naomi King will also serve as a presenter at the L’Oréal Paris Women of Worth celebration, an annual event celebrating the inspirational lives of 10 women making a difference in their communities.
Aja Naoimi King’s enthusiam is reciprocated by L’Oréal.
“In welcoming Aja to the L’Oréal Paris family, we are thrilled to strengthen our diverse roster of spokeswomen and further connect with a younger generation of consumers…Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of ‘Because You’re Worth It'” says Tim Coolican, President, L’Oréal Paris USA.